Reading news online is more popular than ever. Online news and information is easily searchable and constantly updated as news develops, meaning users can instantly find what they are looking for.
Frequent Updates, Dynamic Content
Just as news constantly develops, your own content can and should be regularly updated. An online blog integrated with your website is a great way to publish news articles and opinion pieces. Not only is this great for search engine optimisation - search engines have web indexing systems that make frequent updates - but frequent updates and fresh content allows your audience to follow your company developments and establishes your brand as a thought leader.
Complements Social Media
Your news and blog content will help to feed your social media platforms. By including highlights of your blog on your Facebook or Twitter, you'll will entice your audience to click through and read more of your content. Plus, a well written, relevant blog post is exactly the kind of content your followers are likely to share with their own friends and followers.
Great Content for Email Campaigns
Similarly, your news and blog content is perfect for email campaigns. High quality, up-to-date content being delivered directly to your audiences inbox is a great way to attract attention and ultimately drive traffic to your site.
Your blog content is a great way to generate inbound links to your site. By including back-links throughout your written copy, you're establishing your website as a source of further information. Additionally, as your blog is shared around the web, more individuals will be linking back to your blog and your website, allowing you to benefit from the influence of other social users.
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