The rise of social networks such as Facebook & Twitter and the increasing use of user generated websites such as Tripadvisor have permanently changed the way in which brands promote themselves to their customers and prospects.
The Old Way – You would produce a beautifully designed and expensive looking corporate brochure showing off your expertise and credentials, prop this up with some testimonials from existing customers (written by you of course) now put a version of this on your website and spend some budget on advertising and PR to raise the profile of your business, sit back and wait for all those new customers.
The New Way – Tell the truth, the whole truth and nothing but the truth. Today’s customer values honesty and authenticity above all else, their default position is to disbelieve what you tell them. They will use social networks and user generated websites to externally validate your message before choosing to do business with you. If you get this right, then the customer’s expectations will be exceeded when the do business with you and they realise that you keep your promises.
The fuel for this new approach to customer engagement and acquisition is Content, in all its forms: text, images, videos, reviews, testimonials and of course social media. However, your content must stand out from the crowd, it must set you apart from the competition and above all else it must engage and entertain the customer openly and honestly.
For businesses who are used to this traditional marketing model, the transition can be painful. This is where Cinch Ideas can help. Contact us to see how we can help your business with social platforms.
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